In today’s competitive business world, effective marketing and branding strategies are crucial for success. One essential aspect of your business’s visual identity is outdoor signage. Well-designed and strategically placed business signs can significantly impact your brand visibility and attract potential customers. However, choosing the right outdoor business signage requires careful consideration of various factors. Let’s delve more into the subject below.
How to choose the best outdoor signage for your business
Purpose and goals:
Before investing in outdoor business signs, define your purpose and goals. Determine whether you want to enhance brand visibility, provide directions, or promote specific products/services. Clarifying your objectives will help you choose the appropriate signage type, size, and location.
Consider the location of your business and the visibility it offers. A high-traffic area with maximum exposure will likely require a larger, eye-catching sign. However, if your business is situated in a quieter location, you may want to focus on creating signs that direct customers to your establishment effectively.
Design and branding:
Your outdoor signage should be a reflection of your brand’s identity. Choose a design that aligns with your brand’s colours, fonts, and overall aesthetics. A well-designed sign will make a lasting impression and enhance brand recall.
Materials and durability:
Outdoor business signs are exposed to various weather conditions, so it’s crucial to select durable and weather-resistant materials. Consider factors like UV resistance, waterproofing, and durability against wind, rain, and temperature fluctuations. Materials like aluminium, acrylic, or high-density foam are popular choices due to their sturdiness and longevity.
Lighting and visibility:
If your business operates during evening hours or is located in a dimly lit area, incorporating lighting into your outdoor business signs can significantly enhance visibility. LED lights are energy-efficient and offer a wide range of options for illuminating your sign effectively.
Local regulations and permits:
Before installing outdoor signage, familiarise yourself with local regulations and obtain necessary permits. Different municipalities have specific guidelines regarding sign sizes, placements, and lighting. Compliance with these regulations will prevent legal issues and ensure your sign is allowed to remain in place.
Importance of outdoor signage
Let’s quickly have a look at the benefits of outdoor signs for business.
- Increased brand awareness
- Increase revenue
- Cost-effective advertising
Investing in outdoor signage is an effective way to attract customers and create a strong brand presence. Considering the points we’ve covered above, will help you make informed decisions when selecting outdoor signage for your business. Reade Signs offers a wide range of signage and wayfinding solutions. Get in touch with us to find out more today.