Lights, Camera, Action

This was a challenge with a difference … providing illuminated hoarding based on a client’s site on Studio Way, featuring an action movie theme to coincide with the launch of the latest Bond film.

The Brief

Working to a very tight time frame, the client brief included the need to enhance the visibility of the marketing suite, make full use of the limited space and the site hoarding as well as keeping their customers safe and segregated from the construction traffic.

The Solution

Halo-illuminated letters fitted at high level drew instant attention to the marketing suite. We adapted large sign panels to be visible above the hoarding. We then clad the hoarding with printed panels adding clear directional information to help their customers navigate safely around the development. Our on-site team established a strong relationship with the site manager and lead electrician to develop a staged installation plan. The hoarding was surveyed by our team as it was built, and our studio team worked their usual magic to ensure the design fitted and followed the incline of the hoarding seamlessly.

Share:

More Posts

Gravesend wayfinding signage

Municipal signs pointing to the post office or the park can just be functional or they can add something to the environment. At Reade Signs

Dog House Creative Workspace

Dog House Creative

Dog House is a unique workspace for sole traders and business owners in Reading. It’s a refurbished, Grade II listed building designed to create a

Gainsborough Children’s Centre

Working with main contractor to build and install these impressive 1300mm high letters to advertise the new Children’s Centre (which is attached to the Gainsborough

Museum Wayfinding

Victoria & Albert Museum, London

The award-winning V&A Wayfinding assignment was one of the most rewarding projects we have completed in recent years.  There were so many factors to be