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London Estate Agents Office Renovation

The Reade Signs’ team enjoyed this exciting project of transforming an average looking office into a dazzling workspace that would excite and inspire staff and clients alike

The Brief

To produce stand-out graphics to dress the walls at the London Cityzen office not only to create that wow-factor, but to also disguise any structural defects and irregularities of the building, including undulating walls and boxed in areas prone to damp.

The Solution

Using images chosen by the client, and in line with their brand guidelines, Reade Signs designed a wall cladding on brushed stainless steel and ebony using full colour images. This required a lot of bespoke modelling of the clad to accommodate the unevenness of the walls, but the pictures speak for themselves! The results are outstanding. Reade Signs’ experienced and dedicated team created this modern, inspiring and exciting environment and enabled Cityzen’s vision to become a reality.

“We employed Reade Signs to re-design our office. The end result was exactly what we were after and we often get compliments on our office from clients and passers-by. I wouldn’t hesitate in recommending Reade Signs to anyone and in fact we have used them again recently to create logos for our company cars.”

Warren Black, Co-Founder, Cityzen

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Five benefits of professionally designed hoarding boards for your construction site

You’ve probably walked past a construction site surrounded by blank, worn-out panels. Now, imagine a vibrant, branded perimeter that grabs attention and builds trust. That’s exactly what professionally designed site hoarding boards do. They do more than conceal scaffolding—they tell a story, project an image, and create visibility long before a project completes. If you’re in construction, property development, or signage, this could be a game-changer. Let’s explore five strong reasons to invest in expert hoarding design. Key benefits of professionally designed site hoarding boards First impressions count. Hoarding boards offer a large-scale canvas to showcase your brand identity, ethos, and professionalism. People passing by get a clear sense of who’s behind the build, whether you’re a developer, contractor, or architect. Clean design, bold visuals, and consistent branding build recognition over time. That kind of visibility keeps your company top-of-mind for future opportunities. Construction sites must meet strict safety and legal standards. Professionally designed boards ensure that every required warning, access instruction, or health and safety notice appears clearly and in the right place. Experts understand how to layout messaging for maximum readability. That means no confusion, no fines, and a safer environment for everyone around the site. Let’s face it—building sites aren’t always pretty. However, attractive hoarding designs can soften the visual disruption and even spark interest. Designs that reflect local culture or include community updates generate goodwill. This builds trust and reduces complaints from nearby businesses or residents. Plus, when people see quality visuals, they expect quality work behind the boards. Blank panels may block the view, but branded hoardings send a stronger message. A polished design, paired with clear messaging, shows that the site is secure and professionally managed. That added layer of authority helps deter trespassers and vandals. Plus, it protects your on-site materials and equipment more effectively. Why wait until completion to promote a new property? Use hoarding boards to build hype with visuals, floor plans, website links, or QR codes. You can engage passers-by early, generate enquiries, and even start collecting leads. With the right layout, your site boundary turns into a powerful marketing tool. Professionally designed site hoarding boards deliver more than just coverage. They elevate your brand, meet safety regulations, and turn a build into an opportunity. If you want to transform your site perimeter into something truly impactful, speak to our experts at Reade Signs. We specialise in creative, high-quality hoarding solutions tailored to your needs.

hoarding around an office development London

How are hoardings different from billboards?

If you’ve ever stepped out, you may have noticed eye-catching ads plastered above your head. Some call them billboards. Others refer to them as hoardings. But are they the same thing? Not quite. Distinctions between billboards and hoardings If you’re working with a hoarding service in the UK, understanding the difference between hoardings and billboards is crucial. It can really help you get the best bang for your buck. First things first: what is a billboard? In the UK, a billboard typically refers to a large outdoor advertising structure. You’ll see them on roadsides, above buildings, near train stations. Basically, they are present anywhere with a high footfall or vehicle traffic. A billboard is designed to catch your attention quickly, often in just a few seconds. Billboard ads tend to be bold, simple, and straight to the point. Think of brands like Coca-Cola or McDonald’s. Their billboard designs are clean, colourful, and instantly recognisable. What about hoardings? Now, here’s where it gets a bit more British. Hoarding in the UK usually refers to the wooden or metal boards that go up around construction sites. But they’re not just for keeping dust and debris in. Marketers saw an opportunity. These boards became prime real estate for advertising. You’ll often find hoardings promoting the very development going up behind them. Hoardings are static, often stretching across long lengths. You can add more detail to it than your average billboard. Since pedestrians might walk slowly by or even stop to read them, hoardings give you a bit more space. You can utilise the space to tell a story or show off multiple visuals. Why does the distinction matter? If you’re working with a creative marketing agency, understanding these subtle differences helps shape your campaign’s goals. Billboards are your way to offer fast-paced exposure to a large audience. But if you’re looking to create something visually immersive, hoardings can be incredibly effective. At the end of the day, both hoardings and billboards are powerful tools to showcase your commodity. You cannot ignore the importance of either of them. However, to get proper assistance in putting up an immersive visual campaign, you should connect to a trusted source like Reade Signs. We have been a prominent hoarding service in the UK, working in the field for several years. Contact us today to find out more.

Berkeley Group’s One Blackfriars development

The secret to creating an innovative outdoor hoarding signage

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How building hoarding enhances safety and security on-site

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retirement

How to Make Your Hoarding Boards Really Stand Out

Hoarding boards are more than just temporary barriers; they serve as powerful marketing tools for construction projects, brand promotions, and event advertising. To cut through the visual noise, your hoarding board needs to be engaging, memorable, and impactful. Here’s how to make it impossible to ignore. 1. Use Bold and Eye-Catching Design ✔ Bright colours and high-contrast visuals grab attention✔ Simple, easy-to-read fonts enhance visibility✔ Minimalist design with a strong central message Keeping your design clear and focused ensures your message is understood in seconds. 2. Invest in High-Quality Graphics ✔ Avoid pixelated or low-resolution images✔ Use crisp, professional photography or illustrations✔ Ensure logos and branding elements are sharp and well-placed A poorly designed hoarding board can look unprofessional, diminishing your brand’s credibility. 3. Incorporate 3D Elements ✔ Raised lettering or cut-out shapes create a dynamic look✔ Textured materials add depth and interaction✔ 3D designs stand out more effectively than flat images A three-dimensional approach adds uniqueness and captures attention from different angles. 4. Use Strategic Lighting ✔ LED backlighting makes hoarding boards visible at night✔ Spotlights enhance specific design elements✔ Edge lighting creates a modern, polished effect Illumination ensures your hoarding board remains effective around the clock. 5. Add a Strong Call-to-Action (CTA) ✔ Clearly direct your audience to take action✔ Examples: “Visit Our Website”, “Contact Us Today”, “Opening Soon”✔ Ensure the CTA is large, bold, and prominent A compelling CTA ensures your hoarding board converts attention into action. 6. Experiment with Unique Materials ✔ Use eco-friendly or unconventional materials like recycled wood or metal✔ Textured surfaces create a tactile, memorable experience✔ Sustainable materials showcase environmental responsibility Creative material choices help reinforce your brand’s identity while making the board more visually distinctive. 7. Choose the Right Location ✔ Position boards in high-traffic areas for maximum exposure✔ Tailor messaging to suit the local audience✔ Ensure boards are placed at an optimal viewing height Strategic placement ensures your hoarding board gets the right kind of attention. Stand Out with Custom Hoarding Boards from Reade Signs If you need high-impact, professionally designed hoarding boards, we can help. At Reade Signs, we specialise in custom, visually striking hoardings that enhance your brand’s visibility. Contact us today to discuss your requirements and let us help you create hoarding boards that make an impact.

Tilia Homes

What are the benefits of hoarding signage for your business?

Hoarding signage are usually large-scale graphics displayed on temporary fencing or boarding around construction sites. They offer a wealth of benefits for businesses. These signs go beyond merely blocking public access to construction zones—they are powerful marketing tools with significant advantages. Here, we have highlighted some important advantages of this signage for your business. Five benefits of hoarding signage for your business Let’s take a look at some of the important benefits hoarding signage can bring to your business. Enhanced brand visibility Hoarding signage serves as a large, visible advertisement for your business, even in high-traffic areas. It transforms otherwise dull barriers into attention-grabbing displays that showcase your brand’s identity. Whether promoting upcoming projects, products, or services, this type of signage ensures your brand stays in the public eye. Cost-effective advertising Compared to traditional forms of advertising like billboards or digital campaigns, hoarding signage is a cost-effective solution. Once installed, it provides continuous exposure without recurring costs, maximising your return on investment. Generating interest in your project For businesses involved in real estate or construction, hoarding signage offers an opportunity to highlight project details, including launch dates, features, and benefits. This can build anticipation and attract potential customers or investors well before the project’s completion. Improved aesthetics Hoarding signage enhances the visual appeal of construction sites. Instead of leaving the area cluttered or uninviting, high-quality graphics can create a polished, professional appearance that reflects positively on your brand. Communication tool You can use hoarding signage to share essential information with the public. This includes safety messages, project timelines, or details about how the project will benefit the community. Transparent communication fosters trust and goodwill among the local audience. In other words, hoarding signage is more than a functional barrier—it’s a dynamic advertising platform that enhances brand visibility, engages the community, and adds professionalism to construction zones. By investing in well-designed hoarding graphics, businesses can amplify their marketing efforts and leave a lasting impression. If you are looking for attractive hoarding signage to boost your marketing efforts, get in touch with Reade Signs. We can craft attractive hoarding signage with brilliant marketing messages for you.

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Reade Signs specialises in delivering signage and wayfinding solutions for a range of applications. Our consultative approach starts at budget setting and design and continues throughout production, installation and maintenance. 

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