Marketing New Homes in Uxbridge

This was an exciting challenge to produce and install a striking hoarding clad with large sections of illuminated text and logos

The Brief

To maximise the potential of site marketing, the client wanted an eye-catching site hoarding design that had large sections of illumination. A key requirement was the ability to update the signage as the development progressed. But a prominent street location meant we should take into account reducing the potential for malicious damage. The original timber hoarding had significant variances in height, had not been designed to accommodate any form of illumination and had no provision for the supply of power.

The Solution

A design was developed following a detailed survey of the hoarding to make sure that the rises and falls were taken into consideration. We than manufactured printed panels which were routed out to accept opal acrylic inlays for the logos and text. The acrylic was back-lit using super-bright LEDs, which provide great reliability, are low maintenance, and are far more economical to run than fluorescent tubes. Falling prices have made these more cost-effective and they are now our recommended option for most applications of this type.

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