Walton Court Gardens – bespoke sales suite and full signage package

A large Crest Nicholson development with a mix of one, two- and three-bedroom apartments and three-bedroom townhouses in Walton-on-Thames

The Brief

Regent’s Crescent in Marylebone was originally built in 1820 for the Prince Regent, later George IV. Designed by architect John Nash, it boasts grand proportions and a sweeping façade and is one of London’s great historical landmarks. The Grade I listed development consists of 67 apartment residences and nine garden villas, with interior design by Millier. Reade Signs won a competitive tender to manufacturer and install the internal and external wayfinding signs at Park Crescent, part of this high-end luxury development.

The Solution

The process began six months prior to installation, following acceptance of The Velvet Principle’s designs and our production costs. We worked in collaboration with the client team, which included a wayfinding consultant, architect, developer and designer.

We start every large architectural project by producing a detailed schedule. This is used as a working document to reflect the changes to specification that occur during site surveys, meetings or in email dialogue. In our schedule, every sign is assigned a unique code, which can be cross-referenced with sign location plans. The document gives our clients piece of mind that we fully understand the design intent and we communicate this detail to all members of our design, manufacturing and installation teams.

Alongside scheduling, we manufactured samples of each different sign type to provide a benchmark for agreed quality standards. Once samples and schedules were approved, we could commence manufacture and installation planning.

The specification was for high-end materials to match those used throughout the fit-out. Each laser cut letter needed an antique brass finish to give the right patination and some of the signs were powder coated in a dark bronze. A jewellery-like quality was specified, so we hand-finished and polished each letter and number to achieve a burnished effect.

During the installation process, we agreed the exact location for each sign with the architect. Some of these needed to be changed and fixings adapted due to textured wall finishing. We also sourced specialist tapes, which is an essential part of working in a listed building, since you can’t drill into the walls.

We completed the installation of this permanent signage in phases to coordinate with the construction milestones. Although this was a complex project, it went very smoothly from start to finish.

I found the Reade Signs team friendly and flexible. They have a well-structured approach to project management and installation. The careful attention to detail meant our marketing suite at Walton Court Gardens was completed smoothly, within a short timescale. We’re all delighted with the end result.

Eileen Guihen, Head of Sales and Marketing, Crest Nicholson South


More Posts

Gravesend wayfinding signage

Municipal signs pointing to the post office or the park can just be functional or they can add something to the environment. At Reade Signs

Dog House Creative Workspace

Dog House Creative

Dog House is a unique workspace for sole traders and business owners in Reading. It’s a refurbished, Grade II listed building designed to create a

Gainsborough Children’s Centre

Working with main contractor to build and install these impressive 1300mm high letters to advertise the new Children’s Centre (which is attached to the Gainsborough

Museum Wayfinding

Victoria & Albert Museum, London

The award-winning V&A Wayfinding assignment was one of the most rewarding projects we have completed in recent years.  There were so many factors to be