Aegon Classic
Manufacture and install a vast array of signage for pre-Wimbledon tennis event
Birmingham
The Reade Team were tasked to prepare the tournament’s advertising, hospitality and event signage including directional signage, banners, score-boards, ticket office signage, umpire chairs and court advertising, and efficiently install it whilst the club was still in use by members and VIP players.
It was paramount all artwork was compatible for television, and with major sponsors being secured up until the very last minute, this was a task in itself!
The Reade Team worked openly with event organisers The Lawn Tennis Association and all sponsors to ensure a seamless and prompt installation, and met each deadline in a timely manner. Meticulous attention to artwork design and colour detail was essential, as were thorough site surveys, and a complete understanding of the tennis courts’ perimeter advertising system.
Despite tight deadlines and poor weather, the team completed 240m of complex signage quickly and safely—coordinating multiple install crews to meet the marketing launch date.
Recessing oversized lightboxes into the hoarding overcame space and weight challenges, while matt sealing and illuminated lettering delivered a high-end, eye-catching finish.
Close coordination with contractors and site teams ensured minimal disruption. The success of Phase 1 led to a second signage phase, showcasing heritage features and site branding.
Contact Reade Signs today to learn how we can help transform your property marketing efforts.
