L&Q development: ‘The Rushgroves’

Client

L&Q

Project

Marketing signage, sales and marketing suite and show apartment

Location

NW9, North London

Overview

Leading UK housing association and developer, L&Q, commissioned Reade Signs to create a combined marketing suite for three sales people, a two-bedroom show apartment and full external marketing signage within their new development in London NW9.

Challenge

We would be limited for space, time and resources and working on a busy building site with a 25-strong team of plumbers, carpenters, plasterers, decorators, furniture movers and window fitters, so health and safety would be critical.

Solution

We created a two-storey, semi-permanent structure that conveys the experience of living in The Rushgroves, while delivering its sales function.

On the ground level is a welcoming area with private sales meeting room, staff kitchen and facilities. Upstairs there is a boardroom and a chic show apartment, designed with the target market in mind. We built the space and installed carpets and floor coverings. The L&Q interior designers then placed furniture, window dressings and dressed the space using modern furniture to create an edgy up-to-the-minute space, with an art deco vibe.

The brand is prominent throughout with attention-grabbing marketing features, including: hoarding, illuminated logos, graphics, landscaping and a water feature.

The marketing suite and show apartment was designed to help customers visualise their new home and provide a supportive and comfortable environment for staff and visitors.

The sales team is now enjoying working in the beautifully designed space.

Results

Smart Use of Limited Space

Despite tight site constraints, a fully functional two-storey marketing suite and show apartment were delivered—maximising usability without compromising on design or comfort.

Seamless Delivery on a Live Site

Working alongside 25+ trades on a busy building site, Reade Signs ensured efficient installation with strict adherence to health and safety, minimising disruption.

Brand-Driven, Buyer-Focused Experience

The suite blends sales functionality with aspirational living, featuring striking branding, stylish interiors, and a welcoming environment that supports both staff and visitors.

Gallery

Contact Reade Signs today to learn how we can help transform your property marketing efforts.