Vanarama operates long hours, seven days a week, so illuminated signage was a must. However black lettering features heavily within their logo and this is always difficult to light up. Our team has years of experience in sourcing the best materials and we found a specialist acrylic that appears black in daylight but changes colour, in this case to white, when illuminated. And we used rimless letters to ensure a crisp, clean look both by day and night, ensuring the whole face is illuminated.
Vanarama also wanted to make a big statement with a five metre high monolith. Such a large structure required planning permission and structural engineering drawings for the foundations, as well as a detailed electrical plan. We applied for all the necessary planning permissions as part of our project management service, taking care of all the details and difficulties so our customers don’t have to worry about any of it.
In this instance, the monolith had to be built in several sections at our factory and this lets our client update their messaging quickly and cheaply. We were even able to make a design feature of the jointing, lighting that up, too.
In addition, Vanarama also has a back-illuminated bus shelter-sized poster case on both sides of the monolith allowing them to promote special offers, show when they are recruiting or even to congratulate the League winners at the end of the football season!
