Hoarding designs are generally printed on ACM (sometimes known as Dibond) panels, which are affixed to the plywood hoarding itself. This is an effective promotional technique where a business can advertise to a mass audience with relatively little effort and maintenance. As hoardings are required for safety purposes anyway, it makes sense to utilise the extensive meterage for marketing too, particularly if you’re keen to sell property off-plan. Using printed hoardings helps to convey messaging without resorting to personalised, hyper-targeted advertising strategies, which can be more costly and come into play later in the sales journey.
If you work with an expert partner, hoardingscan be so much more than powerful advertisements. They also enhance the sense of professionalism and the company’s brand value with site staff, as well-designed hoarding simply makes sites look great.
Light-up signs or LEDs can be used along with the printed hoardings to make the hoardings stand out by night.
Generally, you might find these 4 common hoardings in and around the property.
What are The Different Types of Printed Hoardings?
Surrounding construction sites,these hoardings generally include promotional content, including visualisations of the completed site, who the development is targeted at (E.G. retirement community, family plot) and even recruitment ads for the developers. With such high footfall around many construction sites, it’s an unmissable marketing opportunity for the new development.
Event hoardings are commonly found outside or around office buildings or event venues. These custom signs can be installed at any place where an event is taking place. They can also serve as a wayfinding solution, particularly useful at huge venues such as the NEC.
The role of developmenthoardings is to promote new developments and hopefully generate off-plan interest. These hoardings are put up to inform potential buyers about the development and enhance brand messaging. They are commonly found adjacent to pathways and busy traffic zones where most people can view them. 3D signs are sometimes used on printed hoardings to garner increased attention.
This type of hoarding is mostly found near retail stores and shopping centres. They may be used for cosmetics, garments or FMCG product promotions. These hoardings are also used as indoor signs to encourage impulse purchases.
Approach Reade Signs for flexible and customised printed hoardings. We can design, produce and install hoardings that exceed your expectations. Check our website for further information.