A guide to signage materials and formats

Signage can be created using a wide range of materials and formats that all deliver different effects and make brands shine and messages pop out. We work with clients right from the start of each project to consult on how to bring designs to life. 

Please get in touch if you have any questions or a project in mind.

Here’s a little taster of the different materials and formats on offer:

ACM clad – This stands for Aluminium Composite Material, but is also commonly known by the brand, Dibond. It’s made from two thin coil-coated aluminium sheets bonded to a non-aluminium core (polyethylene or foam). Printed ACM can be applied straight onto site hoarding to promote new developments, while adhering to health and safety regulations. It’s a superb material for hoarding because it flexes and is very durable, offers sound reduction and is fireproof. The overall affect is a streamlined, contemporary look and feel.

Acrylic – Perspex® is a well-known brand of acrylic sheeting. It is a tough, transparent, versatile thermoplastic used in many applications, particularly in visual communications, design and architecture. Acrylic is very resistant to shock, flexing, scratching and weathering. It comes in many colours and finishes and is totally recyclable. We apply acrylic shapes to hoardings to bring them to life, as well as for use in general signs and wall installations. It can be sprayed in different colours and makes brand logos stand out. We often use it self-coloured or reverse printed acrylic for stand-up letters, CGI pictures on hoardings and building exteriors.

Aluminium – A strong, light metal used widely in industry, aluminium is the most abundant metal on the planet. It’s malleable, so it’s easy to make into whatever shape we need, and it’s resistant to corrosion. We use aluminium for architectural features and walls, fingerposts, desk receptions, built-up letters and extrusions for banner frames.

Correx – Also known as fluted, or corrugated, polypropylene board, Correx is an inexpensive and efficient way to produce temporary signs or displays. Tough and lightweight, it’s easily cut to shape and comes in any number of colours and thicknesses. Correx is fully recyclable and is used a lot for outdoor signs such as estate agents’ boards.

Films and finishing – The effectiveness of our products is down to the materials and the finish we give them. Whether they need to weather gracefully to blend into a historic or rural environment or endure harsh conditions, the surface layer needs to do its job. The vinyl film or laminates that goes over our hoardings add to their longevity.

Foamex – A versatile, lightweight PVC foam sheet, that’s durable and easy to cut and shape. Foamex also has low water absorption, making it suitable for indoor and outdoor use. It comes in a range of colours and is a popular material for signage and displays. We can print directly on to foamex and it can be sprayed in different colours. We like to apply it to hoarding to bring it to life, adding a stand-out, 3D affect. We’ve even created an entire Santa’s grotto from foamex!

Glass – A hard but brittle fusion of sand, soda and lime, we’re surrounded by the many applications of glass and we use this canvas to apply graphics for signage and marketing purposes. We can create messaging on glass for marketing suites, using frosted messages, and apply crystal edge window manifestations to make subdivisions of internal spaces clearly visible.

Glass signage is also good for external architectural projects and we supply optically clear vinyl for windows. Toughened, low-iron glass is extra clear, noted for its higher light transmittance and reduced green tint. This glass is used with wayfinding architectural signage where information may change.

Graffiti proofing – We can apply a special anti-graffiti laminate seal to hoarding and signs to ensure they last. This is a special coating that makes it easier to clean your signage if it’s vandalised.

Green walls – Also known as a living wall, this is a vertical surface partially or completely covered with living greenery, complete with a growing medium and integrated watering system for interior spaces. Green walls are great especially if your external or internal space has a green and environmental theme.

Lighting – Signage can work for you 24-hours a day if it’s illuminated well. Here are some of the methods we use to spotlight your brand:

  • Illuminated lettering and lightboxes – These are additional ways to light up a hoarding and highlight your key selling points. Internally illuminated, they’re hard to miss, especially at night, and colours look bright and crisp. Lightboxes, with opal acrylic inlays for exceptional illumination, can be single or double sided, wall mounted, projecting, hanging or free standing. We can even fit them to site hoarding, which we rout out and light up from behind.
  • LED, ribbon or strip lighting – A flexible product, this can have self-adhesive backing for use on any surface. We use this lighting in the headers and kickers of hoarding, to accent the design and draw attention to key elements, rather than trying to light up the whole hoarding.
  • Neon – These are luminous, gas-discharge tubes that contain inert gases, usually neon. Neon lighting can light up your logo or wayfinding signage in a bright and colourful way. Neon has a classic, retro look but we’ve also used it to add urban chic ambience to an ultra-modern setting.

Powder coating – This is applying paint in dry powder form to a metal surface, using a spray gun. The powder bonds electrostatically to the surface and then it’s heat treated to produce a tough coating that looks like a traditional liquid paint finish, but it doesn’t run and it’s more environmentally friendly. Powder coating is good on wayfinding signage because it’s both protective and decorative.

Printed manifestations and digital wallpaper – These are large-scale printed materials applied to walls, glass and even floors. They act like murals and can be used to add any design to your interior. Digital wallpaper – or super graphics – is artwork printed onto large areas to transform office walls, whether to support your corporate identity or brighten up the office space with some bold pop-art.

Reflective or pearlescent vinyl – This has a base colour and an accompanying colour. It is reflective and appears glossy, so we use it for hoardings and for vehicles.

Steel and stainless steel – Strong, durable and versatile, this long-established construction material is made from mixing iron and carbon in the right proportions at high temperature, but other additives give it particular qualities. Adding chromium creates stainless steel, which is highly resistant to corrosion. We use steel mainly for architectural and industrial signage, but stainless-steel fret-cut letters add an eye-catching element to signs and even hoarding.

Stone – Whether a natural-look stone or slate, we can cut it to size and shape, including bespoke lettering. This material is great for traditional architectural signage where the natural surroundings can blend around it. Stone signage also gives a sense of permanence and solidity to any environment.

Textured wall coverings – A technical name for wallpaper, it adds depth and interest with a huge range of aesthetic looks and feels. It’s tactile, encouraging interaction, so it works well in marketing suites.

Verometal – A thin, metallic coating containing bronze that’s sprayed onto a surface, verometal gives your signage the appearance of solid metal. We can create a matt, satin polished, high polished, rusted or patinated look to fit your requirements. Verometal is ideal for wayfinding and permanent outdoor signage.

Vinyl and painted wall graphics – These can be used to create bright, colourful and creative designs. They are adhesive, and can be applied directly to walls so we mainly use them for internal branding and wayfinding.

Vinyl wrapped ply – This can be added to hoarding to make it more rigid and it is popular for luxury building developments.

Vitreous enamel – This is made by fusing powdered glass to a surface by firing at high temperatures and can be opaque or coloured. The technique is more than a century old and has immortalised London street names as well as London Underground’s signage. Vitreous enamel is ideal for exterior heritage signage, standing the test of time beautifully.

Wind mesh PVC – Perforated PVC is used to make wind mesh banners. There are tiny holes in its fabric to avoiding wind damage, so it’s ideal for advertising large, new-build developments, such as apartment blocks.

Wood – Good quality wood can have excellent durability and looks high-end, ageing well when looked after. We use wood when it’s important to match the surroundings, such as the ply plaques we installed for a wetlands project. Timber frames are also used for gantry signs.

3D models – working with 3D technology specialists, we can develop a 3D printed masterplan to showcase housing projects. These are made from resin and printed through a process known as stereolithography (SLA). They depict with great accuracy a 3D visualisation of a new development for use within sales and marketing suites.

If you’d like to find out more about how we work with any of these materials and formats to make brands come to life, please email enquiry@readesigns.com.

Share:

More Posts

What are the main purposes of creating an advertising hoarding?

In today’s fast-paced world, capturing the attention of potential customers can be challenging. A well-placed advertising hoarding can be a powerful tool for businesses, crucial for boosting brand awareness and driving sales. The primary need for creating an advertising hoarding: You might have some obvious questions regarding the main purposes of creating eye-catching hoarding. Let’s explore the key reasons businesses invest in this traditional yet effective form of advertising. Being a traditional advertising tool, hoardings remain significant for businesses globally. To create greater brand awareness with proper advertising hoardings, you should collaborate with Reade Signs. We can help you in every stage of hoarding installation and make your ad campaign successful. Contact us today to find out more.

Property Signage

Benefits of hoarding signage for your property development site

While a construction site might not be the most aesthetically pleasing sight, the hoarding surrounding it can be a powerful tool for your property development project. Often seen as a simple barrier, a building hoarding signage offers a multitude of benefits that can impact the success of your development. Here is why you should consider investing in well-designed hoarding signage for your next project.  Four reasons you need to invest in a hoarding signage Let’s look at four convincing reasons to invest in hoarding signage and how it can benefit your property development site.  Marketing and brand awareness Your hoarding is prime real estate for promoting your development. A well-designed sign with captivating visuals and clear messaging can act as a giant billboard, generating excitement and interest among potential buyers or tenants. Showcase the final product: Use high-quality renderings or architectural models to give viewers a glimpse of the finished development. This helps them envision themselves living or working in the space. Highlight key selling points: Emphasise the unique features and amenities of your development. Is it a luxury apartment complex with a rooftop terrace? Or a family-friendly neighbourhood with a playground? Increased sales and rentals Effective hoarding signage can help generate leads and accelerate sales or rentals. Here is how: Contact information: Clearly display your contact details, including a website, phone number, and email address. This makes it easy for interested parties to learn more and get in touch with your sales team. Call to action: Include a clear call to action, such as “Register Now for Priority Access” or “Visit Our Website for Floor Plans.” This encourages viewers to take the next step and inquire about the development. Builds community goodwill Hoarding signage can be an opportunity to connect with the surrounding community. Consider including: Project timeline: Give the public an idea of the construction timeframe, helping them manage potential disruptions. Local artist collaboration: Partnering with local artists can create a unique and eye-catching design that reflects the community’s character. Safety and Security Hoarding serves a primary function of securing the construction site and deterring trespassers. Hoarding signage can enhance this by including the following: Safety information: Display clear warnings about construction hazards, access restrictions, and emergency contact details. Professional appearance: A well-maintained and visually appealing hoarding discourages vandalism and conveys a sense of professionalism to the neighbourhood. In a nutshell, a building hoarding signage can provide you with many benefits. Are you looking for quality signage? Reach out to Reade Signs today, and we will help you get top-notch signage at a cost-effective rate. 

Transforming educational environments with creative wall decor

In educational settings, the physical environment can significantly impact both teaching and learning experiences. Integrating bespoke wall stickers and vinyls into schools and universities offers a dynamic way to enrich these spaces, making them more vibrant and conducive to learning. Why invest in custom wall decor? Custom wall decor, such as wall stickers and vinyls designed specifically for educational institutions, can serve multiple educational and motivational purposes. For instance, colourful, themed decor can help delineate different learning areas, such as language arts corners or science zones, creating an immersive learning experience. Moreover, incorporating inspirational quotes and educational diagrams can visually stimulate students and aid in abstract concept comprehension. Benefits for schools, colleges and universities The benefits of custom wall decor extend beyond just beautification. These elements can: Custom Design and Installation Our services encompass the entire process from design conception to installation, ensuring that each educational institution’s unique needs and visions are met. The designs are tailored to be age-appropriate and curriculum-relevant, crafted from durable materials suitable for high-traffic areas like classrooms and hallways. To see how wall stickers can transform your school or university, visit our wall stickers for schools and universities page for more information.

Key tips for effective hoarding advertising campaigns

In the bustling world of advertising, where every inch of space competes for attention, hoarding advertising stands tall. These massive billboards grab attention and leave a lasting impression. But how do you ensure your advertising campaign doesn’t get lost in the crowd? Well, you need to follow certain strategies. Hoarding advertising: How to make the most of it? Here are five key tips to make your hoarding ads stand out:   Keep it simple: When you’re dealing with a large canvas like a hoarding, simplicity is your best friend. Your message should be clear, concise, and easy to understand at a glance. Use bold fonts and minimal text to convey your message effectively. Remember, less is more when it comes to this advertising approach. Focus on impactful imagery: Visuals speak louder than words on a hoarding. Choose striking images or graphics that instantly grab attention and evoke emotion. Whether it’s a captivating photograph or a compelling illustration, make sure it complements your message and leaves a lasting impression on viewers. Choose the right location: Location is everything in this advertising type. Identify high-traffic areas where your target audience is likely to see your ad. Whether it’s a busy street, a major intersection, or a popular tourist spot, strategically placing your banner can significantly enhance its visibility and effectiveness. Consider timing and duration: Timing is crucial in this advertising strategy. Consider factors such as seasonality, events, and trends that may impact your campaign’s success. Also decide on the duration of your campaign – whether it’s a short-term promotion or a long-term brand awareness initiative, timing your hoarding ads can maximise their impact.   Ensure maintenance and visibility: Your hoarding ad is only effective if it’s visible and well-maintained. Regularly inspect the site to ensure there are no obstructions blocking the view of your hoarding.    Additionally, factors such as lighting and weather conditions may affect visibility. Investing in proper maintenance ensures your hoarding remains impactful throughout the duration of your campaign. Effective hoarding advertising campaigns rely on simplicity, impactful imagery, strategic placement, careful timing, and proper maintenance. By following these key tips, you can create hoarding ads that command attention, resonate with your audience, and drive results for your brand. So, the next time you’re planning a campaign, remember these tips to make it a success.  Are you looking for a company that designs, prints, and installs excellent hoarding advertising boards for construction and property companies throughout the UK? If so, get in touch with the professionals at Reade Signs today to discuss your requirements.

hoarding sign board

How to make your hoarding sign board stand out?

If you are wondering how to make your hoarding sign board stand out in splendour, you are not alone. A number of people often ask us this very question. Hoarding is a temporary fence, and it is usually made of boards and positioned around an area where people are building. Hoardings have long provided an extremely cost-effective yet sturdy solution for covering unsightly building works while at the same time maximising the space to advertise a certain general excitement such as local attractions or any other projects. It can also enhance public safety and showcase a brand, as well as its style and quality. As one of the leading providers of hoarding sign boards, we’re sharing how you can make your hoarding graphics stand out. How can you make your hoarding graphics stand out? There are a number of ways to make your hoarding graphics stand out. With the right kind of hoarding signage, you can not only cover the construction work or keep a project under wrap until you can reveal it, but if you use them smartly, these construction site graphics could be an extremely effective means for advertising and branding.  Backlit hoarding This is specifically important for your hoarding boards if you want them to be highly visible from a certain way off at night, specifically if your project is happening in autumn or winter or when there is a road nearby which is used heavily in the evenings. You can backlight your hoardings by lighting up letters, shapes, patterns and other branded graphics via LED panels and hidden lightboxes to make a considerable impact. Textured hoarding You can use different textures in your construction site graphics. You can achieve that with artificial grass on some of your hoarding boards to geometrical shapes and designs. It is also a good idea to use some built-up lettering for this purpose. 3D hoarding Site hoardings do not have to just be one-dimensional. There is neither any necessity nor requirement for it. Instead you can use digitally cut lettering or shapes made from acrylic to hoarding boards, or you can add depth and dimension to your construction site graphics for maximum effect and impact. You can also have a 3D trim around your signage.  Digital hoarding Construction site hoarding does not need to be flat and static. You can put digital screens with text and imagery into the hoarding signage, meaning you can create an attention-grabbing display by putting them over some of your hoarding sign board.  Are you looking for innovative ways to make your hoarding signage stand out? Reade Signs can help you out with our expert solutions and innovative approaches. Contact us today to find out more. 

business advertising hoardings

Unveiling the power of hoardings: a compelling case for business advertising

In the dynamic realm of advertising, businesses are constantly seeking impactful avenues to enhance their brand visibility. It enables them to connect with their target audience effectively. One traditional yet highly effective method that continues to stand tall in this digital age is business advertising hoardings, also known as billboard advertising. Here are reasons why businesses should consider investing in this timeless form of promotion.  Maximum visibility:  Hoardings are strategically placed in high-traffic areas, ensuring that businesses can capture the attention of a diverse audience. These towering displays act as unmissable landmarks, providing maximum visibility to passing pedestrians and motorists.  Targeted reach:  One of the key advantages of hoarding advertising is the ability to choose specific locations. Businesses can strategically position their hoardings in areas that align with their target demographic, allowing for a highly targeted reach. This ensures that the advertising message resonates with the right audience in the right location.  Continuous exposure:  Unlike other forms of advertising with time constraints, hoardings offer round-the-clock exposure. The constant presence of a business’s message contributes to increased brand recall. At the same time, it reinforces the presence of the brand in the minds of consumers over an extended period.  Cost-effectiveness:  In the realm of advertising, cost is a crucial factor. Hoarding advertising provides a cost-effective solution for businesses to achieve widespread visibility without breaking the bank.  Creative freedom:  Hoardings provide a canvas for creative expression. With ample space, businesses have the freedom to craft visually compelling messages. Bold graphics, vibrant colours, and concise yet impactful content captivate the audience. They leave a lasting impression and enhance brand recognition.  Localised impact:  For businesses with a local focus, hoardings offer an unparalleled opportunity to connect with the community. Businesses can build a strong local presence and foster a sense of community engagement by placing hoardings in specific neighbourhoods.  Complementary to digital strategies:  In an era dominated by digital marketing, hoardings can seamlessly complement online strategies. By incorporating consistent messaging across various channels, businesses can create a cohesive marketing campaign. They aim to develop the campaign in a fashion that resonates with a diverse audience.  Long-term effect:  While some forms of advertising may have a short shelf life, advertising hoardings can have a lasting impact. A well-designed and strategically placed billboard influences consumer behaviour and contributes to brand recognition. Reade Signs specialises in designing, printing, and installing high-end advertising hoardings for construction firms throughout the UK. Our professionals have years of experience in this field and can execute the task with utmost precision. Contact us today to discuss to find out more.