Reade Signs transforms ordinary hoarding to chic and elegant marketing resource

Berkeley Group’s One Blackfriars development

Standing at 560ft, and rising 50 storeys on the Southern side of Blackfriars Bridge, Berkeley Group’s One Blackfriars development dominates the Thames skyline and offers some of the highest-class apartments in London. When the site underwent a rebrand across the exclusive multi-year development, they approached Reade Signs’ expert team.

The existing 250 metres of site perimeter hoarding was to be removed and replaced with something to reflect the exclusivity of the modern development. Our client’s instruction was to use reflective vinyl laminated on the hoarding panels. Whilst other sign contractors may have proceeded on this instruction, our experienced industry advisors soon advised against this, having assessed potential hazards from the reflection of passing vehicles on the busy surrounding roads.

Reade Signs offered the solution of using pearlescent vinyl with printed visuals laminated to ACM panels, along with self-adhesive gold text and logos, fulfilling the brief of a reflective finish with stunning impact but without dazzling drivers, thus delivering value not only in the product itself but also in averting danger and saving the huge expense of implementing twice.

Reade Signs then installed illuminated flexface boxes across sections of the hoarding with built up internally illuminated lettering and LED downlighters housed within timber headers, simulating a soft ambience and class. Flexface light boxes are visually pleasing, effective, robust and durable, and ideal for use in large outdoor areas such as this.

The project didn’t come without its challenges! Neighbouring Blackfriars Bridge and Blackfriars Station, the development is adjacent to some of the busiest roads in London, and as such 90% of the hoarding was very difficult to access. The Reade Team were also given a period of just 3 weeks to deliver the project.

Safe in the hands of a business with decades of experience, knowledge and expertise, the Reade Signs team delivered. On time, on budget and with a happy client with a quality hoarding that reflects the prestigious development it surrounds.

That is why we are approved Signage Suppliers for exclusive Property Developers such as Berkeley Homes. Our expert team, experience and additional value are second to none.

Let us take care of your development and present it in the best way it deserves. Call our friendly and knowledgeable team on 01252 336000 or complete the enquiry form below.

Berkeley Group’s One Blackfriars development


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