10 questions to help ensure the success of a signage project

Whether you are considering a new sign for your business or needing to update existing signage, it’s important to ask the right questions. The answers to these questions will help you determine the best materials, design, and messaging for your sign so you can create a sign that meets your desired goal.

1. What is the purpose of the sign? 

It’s important to have a clear purpose for the sign before you start planning it. Is it meant to be an attention-grabber, a brand identifier, or just simply informative? Knowing what your goals are for the sign will help you develop the design and placements best suited to achieve those goals.

2. Who is the intended audience?

Identifying who your sign should target is key – if you don’t get the right message in front of the right people, your sign won’t be as effective. Who are the people that need to see the sign? Are you targeting people in the local area, potential new customers, or current customers? 

3. What is the desired outcome? 

Once you’ve identified your audience, it’s time to figure out what you want them to do when they look at the sign. Do you want them to call you, visit your website, visit your store, etc? Knowing this will help you create the right message for your sign.

4. What should the size be?

The size of your sign should be appropriate for the area in which it will be displayed. Consider the location and the distance from which it will be viewed. Smaller sizes for up-close areas and larger sizes for further out locations.

5. What materials should be used?

Choosing the materials for your sign is essential – you want something that can handle the environment it will be placed in – something that looks good and is maintainable.

6. What type of font should be used?

Fonts help to transform a sign into something that makes a statement and captures your audience’s attention. Make sure to choose a font that is legible and easy to read, as well as one that accurately conveys the tone of the message you are trying to communicate. It also needs to be on brand.

7. What should the colours be?

The colour of your sign is arguably just as important as the materials used and the font chosen. You should choose colours that grab the attention of your intended audience and provide enough contrast to ensure the words on the sign can be read easily.

8. Do you need any special lighting?

Lighting can be a great way to draw more attention to your signage. Are there any places you can put the sign where certain types of lights like LED or fluorescent can be used to make it more visible? 

9. Will the sign require any additional components?

Depending on the sign you are creating, you may need to incorporate additional components such as braille, symbols, and arrows to further emphasize the message. If so, be sure to accurately represent those components with the right materials and proportions.

10. How long should the signage last?

You should think about how long you want the sign to last before you decide on the materials and components used. If you are looking for something that will last for years, it is important to choose materials and components that can withstand the elements and any potential wear and tear. 

Asking these questions can help you narrow down your choices and create the perfect signage, whether it’s completely new or an upgraded version of what you already have. Understanding the purpose of the sign, who it should target, what the desired outcome is, and the right materials and components to use are essential for creating high-quality, lasting signage.

Talk to Reade Signs to take these basic questions to the next level, and really ensure you’re getting signage solutions that exceed your expectations.


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