Reade Blog

Wayfinding is used widely for aiding navigation in urban environments. Digital wayfinding through smartphones is a common aid, however, we’ve all no doubt gotten lost even with Google Maps to hand! Physical wayfinding is more professional, striking and accessible. Wayfinding is often an overlooked part of architectural signage. However, when done correctly, it helps commercial businesses to bring in new customers and provides a more positive visitor experience. Why is wayfinding architectural signage an important part of urban life? Read on to find out. What is Wayfinding Signage? Wayfinding is a set of graphical presentations of information through architectural signage that helps the onlooker navigate the city, building or space to the desired location. So, the purpose of wayfinding signage is to educate the new visitor with information about the surroundings. It is important, especially in the urban environment where an individual tends to lose track of their surroundings. They can check where they are and where they want to go with the help of wayfinding signage.  What are The Types of Wayfinding Signage? Informational Graphical road, city and town maps are the best examples of informational wayfinding signage. These help individuals get more information about travelling and reaching a destination. Again landmark signage or departmental markers are also relevant informational signage that helps people to get the information that they are looking for. Identification Identification signage is a common form of wayfinding signage. Identification signage is uncluttered and simple wayfinding signage. They help the person to clearly see their destination, for example, a post office is recognisable from a distance with its distinctive red signs. Directional This is the most common wayfinding signage found at the entrances and exits, key functional areas, junctions, staircases and corridors. Especially useful in an urban environment, where everything might seem complex to an unfamiliar person. With the help of directional signage, you can easily get to the point where you want to reach. And all this can be done independently. Regulatory Signage Regulatory signage is made to highlight safety features and implicate the risks / highlight boundaries for visitors. For instance, the dos and don’ts of office premises, rules regarding safety standards and privacy expectations in the commercial premises are also mentioned through regulatory signage. For instance, whenever you see a “No pets allowed” display sign at the entrance of a store or commercial space, you are viewing regulation signage. For high-specification architectural signage solutions, approach Reade Signs. We have experts who can help with all important wayfinding architectural signage solutions. Visit our website for more details.

Architectural signage is a bespoke signage solution, through which brands are strengthened. Companies using this visual source of promotion are able to elevate their brand image, highlight corporate messaging, and raise awareness around the products and services offered. They are generally professionally manufactured using advanced technologies and manufacturing processes, along with high-quality materials, to increase the aesthetic appeal of the signage. However, the success of the architectural signage depends on the creative mindset, approach and experience of the architectural signage manufacturer. You can opt for either 2D visually enhancing signage or breath taking 3D signage. Many businesses use architectural signage. How is one piece of signage different from another? When the signage is prepared according to the company or product requirements, beautifully designed and engineered from concept to installation, by a signage business that ‘gets it’, you really will stand out. Sometimes an ordinary signboard is not enough to satisfy your requirements. For such times, architectural signage is the best option. 3 Advantages of Using Architectural Signage for Business Purposes Visual Stimulation and Branding Companies generally use several effective ways to attract the attention of customers. Visual stimulation is one such process that helps attract a huge number of customers. Architectural signage can help you in this venture. With the help of attractive company logos, bold and colourful fonts and vibrant pictures, you can make your message visible to the huge customer segment of your product. Thus with the help of architectural signage, you can easily increase the brand value of your company. Remember to design the signage effectively to maximise this. Increases Company Recall Value Architectural signage acts as a way-finder for every business. They form a trigger point that helps increase the brand recall value of the company in the mind of the potential customer segment. Suppose the customers are having difficulty finding the location of a company or are unaware of the product line of a particular company. Architectural signage will greatly aid with this. Increases Sales and Productivity Creative and informative architectural signage can help increase the company’s sales volumes. Whether consciously or subconsciously, people will eventually remember and recognise the brand and when they are prompted by the signage, it will have a positive impact on them. If you find something attractive, you will think of giving it a try. Signage is an attractive representation of the company’s image. Many people purchase goods from shops with attractive architectural signage hanging outside; at the very least, a positive brand image will get them through the door. For good quality and creative architectural signage solutions that can help boost your business, approach the experts at Reade Signs. We have the perfect blend of creativity, experience and expertise to manufacture custom architectural signage for you.