Reade Blog

Advertising signs are an essential part of the urban landscape. They can capture attention, convey messages, and promote products or services. They come in various forms, each with a unique purpose and impact. Common types of outdoor advertising signs: Here are some common types of advertising signs you can find outdoors: Signboards: Perhaps the most iconic outdoor advertising medium, signboards dominate highways and urban areas. Their large size and strategic placements make them perfect for delivering high-impact messages to a broad audience. Banners: Banners are a versatile and cost-effective advertising solution. They can be hung on walls, fences, or across streets. These are primarily used to promote events, sales, or special offers. Banners are easily changeable, making them ideal for short-term promotions. Pavement signs: Also known as A-frame signs, these are placed on pavements to attract foot traffic. They are commonly used by cafes, restaurants, and retail stores. They can be effective in showcasing daily specials or menu items. Neon Signs: Neon signs add a touch of nostalgia and vibrant visual appeal to urban landscapes. They are often used by businesses to create a retro or artistic ambience. These capture attention during both the day and night. Digital displays: With technological advancements, digital displays have become a dynamic way to advertise outdoors. These include LED screens and electronic signboards. These can display a rotation of ads, delivering messages with animations and even real-time updates. Wayfinding signs: These signs are essential for guiding people through complex spaces like malls, airports, and campuses. They help visitors find their way and offer businesses an opportunity to showcase their brands. Transit advertising: From bus wraps to subway posters, transit advertising targets people on the move. This type of advertising provides exposure to a diverse and constantly changing audience. Vehicle wraps: Businesses use vehicle wraps to turn their company vehicles into mobile signboards. These eye-catching displays reach a wide audience as the vehicles travel through different areas. Street furniture ads: This category includes ads placed on objects like bus shelters, benches, and kiosks. These ads provide useful information and services to the public. On the other hand, it also generates revenue for municipalities or advertising companies. As we’ve covered above, outdoor advertising signs come in diverse forms. Each is designed to capture attention and convey messages effectively. From traditional signboards to dynamic digital displays, these signs shape the visual landscape of cities. These features make them an integral part of modern advertising strategies.

When you think about the most popular types and usage cases of signage, advertising signs are right up at the top. It is a sure-fire way of engaging with your target audience and improving the branding goals of your business. Has physical sign advertising lost its importance? As many businesses opt for digital displays, there continues to be a pushback from various organisations to stick with striking, physical signage solutions instead. Without going into too much of a comparison, there are valid pros of cons to both. However, we are predominantly looking at physical signage in this blog. Advertising signs are still an important part of promoting a business. How to improve the visibility of advertising signs? People only really ignore signs that have cluttered designs or weak messages. Difficult readability or unprofessional-looking signage compound the issue. It’s important to focus heavily on key visual factors of the signage. These are: Removing glare or overly shiny finishes from the advertising sign. It hampers readability and visibility. Opt for clear, accessible font sizes and styles. The sign needs to be readable by as many people as possible, from a range of distances. Increasing the contrast of the textual components of your sign so that it does not get merged with other objects in the background. The mounting positions for the signs is also an important factor to consider, so as not to obscure key aspects of the sign. Professional installation is very much your friend, here These are some important factors in improving the visibility of advertising signs. To receive help with outdoor visual advertising, contact Reade Signs. We are a specialised source for signage and wayfinding solutions.

Brand promotion is a necessary marketing method put a business in front of an increased customer base. Every business tries to create a prominent brand image for better acceptance and reputation. A business can choose several ways to promote them among its prospects. Signs in Detail One of the most effective forms of promoting a brand is advertisement signage. It is an outdoor marketing technique that is popular among different brands. Building a brand image and brand identity becomes easier with effective signage. Reasons to Consider Advertising Signs for Business A business with advertising signs gets an edge over its competitors. In this blog, you can find out why signs are important for different types of brands. It builds brand identity: The ultimate target of a business is to put its name in front of the highest number of consumers. This work can be easily done by an advertising sign. A greater view of the sign assures a better brand identity. It will be easier for your business to affect the choices and purchase decisions of the consumers. Better communication: Advertisement signs are regarded as a transparent mode of communication. It is noticeable, creative and explains the message in a few words. A creative approach and research are needed for an effective sign. A sign can be considered a unique point of contact that does more than inform the masses. It improves sale opportunities: Advertisement signs play a large role in impulse purchases. This form of purchase is much more popular than planned purchases. A sign placed with the right message at the right place affects the purchase decision of a buyer. As a result, it becomes a driving force for better sales. Signs are cost-effective: Businesses spend a large amount of time and money devising a marketing strategy. Allotting the budget for signs is important in the planning stage. Putting up signs means it is available for viewing at any time of the day. Signs are proven to improve brand recognition. It is an important tool for a long-lasting impression as well. These are some important factors that state the importance of signs. Placing advertisement signs in the right place can enhance better business communication. If you are looking for assistance in creating advertising signs, you can rely on Reade Signs. Our experienced team of experts have worked in various marketing campaigns. You can rely on us for effective assistance, from idea generation to installation.